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  1. Wadzzo User Guide
  2. Admins (Dashboard)

Campaign Examples

Citywide AR Treasure Hunt

Objective: Engage users in an immersive AR experience to enhance brand visibility and reward loyal customers.

How it Works:

  1. The Giveaway Prize:

    • The brand selects a valuable or unique item/service to give away.

  2. Setting the Stakes:

    • Decide the total number of entries or pins.

    • The total number should be strategic: not too many to be overwhelming, but enough to create a buzz and motivate participants.

  3. Distributing the Pins:

    • Using Wadzzo's AR technology, spread virtual pins all across the city.

    • Ensure pins are located in accessible and safe places.

    • Consider placing some pins near brand stores or other strategic locations for increased footfall.

  4. Collecting the Pins:

    • Users navigate the city using the Wadzzo app, hunting for pins.

    • Each pin collected is automatically recorded as an entry for that user.

    • Users can view how many pins they've collected to keep track of their entries.

  5. Winner Announcement:

    • After the campaign duration, randomly draw a winner from the pool of entries.

    • Announce the winner on social media and through the app. Consider a live event or video to amplify excitement.

  6. Post-Campaign Engagement:

    • Encourage users to share their experiences on social media, fostering organic promotion.

    • Offer consolation rewards or discounts to keep participants engaged and appreciated.

Promotion:

  • Kickstart the campaign with a strong social media presence.

  • Collaborate with local influencers or celebrities to heighten the buzz.

  • Utilize email marketing, push notifications, and app alerts to keep users informed.

Monitoring & Feedback:

  • Monitor the campaign's progress in real-time.

  • Gather user feedback to understand their experience and make necessary adjustments for future campaigns.

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Last updated 1 year ago

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