> For the complete documentation index, see [llms.txt](https://wadzzo.gitbook.io/wadzzo/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wadzzo.gitbook.io/wadzzo/wadzzo-user-guide/admins-dashboard/campaign-examples.md).

# Campaign Examples

**Objective**: Engage users in an immersive AR experience to enhance brand visibility and reward loyal customers.

**How it Works**:

1. **The Giveaway Prize**:
   * The brand selects a valuable or unique item/service to give away.
2. **Setting the Stakes**:
   * Decide the total number of entries or pins.
   * The total number should be strategic: not too many to be overwhelming, but enough to create a buzz and motivate participants.
3. **Distributing the Pins**:
   * Using Wadzzo's AR technology, spread virtual pins all across the city.
   * Ensure pins are located in accessible and safe places.
   * Consider placing some pins near brand stores or other strategic locations for increased footfall.
4. **Collecting the Pins**:
   * Users navigate the city using the Wadzzo app, hunting for pins.
   * Each pin collected is automatically recorded as an entry for that user.
   * Users can view how many pins they've collected to keep track of their entries.
5. **Winner Announcement**:
   * After the campaign duration, randomly draw a winner from the pool of entries.
   * Announce the winner on social media and through the app. Consider a live event or video to amplify excitement.
6. **Post-Campaign Engagement**:
   * Encourage users to share their experiences on social media, fostering organic promotion.
   * Offer consolation rewards or discounts to keep participants engaged and appreciated.

**Promotion**:

* Kickstart the campaign with a strong social media presence.
* Collaborate with local influencers or celebrities to heighten the buzz.
* Utilize email marketing, push notifications, and app alerts to keep users informed.

**Monitoring & Feedback**:

* Monitor the campaign's progress in real-time.
* Gather user feedback to understand their experience and make necessary adjustments for future campaigns.