Campaign Examples
Citywide AR Treasure Hunt
Objective: Engage users in an immersive AR experience to enhance brand visibility and reward loyal customers.
How it Works:
The Giveaway Prize:
The brand selects a valuable or unique item/service to give away.
Setting the Stakes:
Decide the total number of entries or pins.
The total number should be strategic: not too many to be overwhelming, but enough to create a buzz and motivate participants.
Distributing the Pins:
Using Wadzzo's AR technology, spread virtual pins all across the city.
Ensure pins are located in accessible and safe places.
Consider placing some pins near brand stores or other strategic locations for increased footfall.
Collecting the Pins:
Users navigate the city using the Wadzzo app, hunting for pins.
Each pin collected is automatically recorded as an entry for that user.
Users can view how many pins they've collected to keep track of their entries.
Winner Announcement:
After the campaign duration, randomly draw a winner from the pool of entries.
Announce the winner on social media and through the app. Consider a live event or video to amplify excitement.
Post-Campaign Engagement:
Encourage users to share their experiences on social media, fostering organic promotion.
Offer consolation rewards or discounts to keep participants engaged and appreciated.
Promotion:
Kickstart the campaign with a strong social media presence.
Collaborate with local influencers or celebrities to heighten the buzz.
Utilize email marketing, push notifications, and app alerts to keep users informed.
Monitoring & Feedback:
Monitor the campaign's progress in real-time.
Gather user feedback to understand their experience and make necessary adjustments for future campaigns.
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